About the project

Hurdl’s proprietary EMP (Event Marketing Platform) was put to use to help the Dallas Mavericks identify who attends Mavericks games and what are the key differences between season ticket holders and other fans. In the past, the NBA team relied on ticket purchaser information which makes no allowance for scalpers, gifted tickets and fans “borrowing” seats from season ticket holders. By distributing and activating our LED wearables, the Mavs were able to increase their knowledge of in-venue attendees by 39%. The activation survey provided detailed consumer information including favorite restaurants, cross-sports promotional opportunities and, surprise, more than 50% of in-arena audience members are women. Additionally, our Pixls were the focus of a dynamic, immersive half time show.