About the project

Hurdl lit up 40 shows in 33 markets for social media sensation, Why Don’t We’s North American tour. Activation goals included providing an unforgettable live experience, gaining valuable audience insights and post-show marketing. 64% of Why Don’t We fans opted in to the Pixl experience (as opposed to 5% opt in for text to screen). The band was able to double their CRM database in one tour with a staggering 99.4% of fans clicking through a D2C merchandising offer three months after the concerts resulting in increased revenue of $1.20 per head.